OUR SOLUTION
- To create brand awareness and increase post engagements for CHAO LING GROUP (CLG) in order to include word of mouth which leads to brand recall.
- Targeting lifestyle influencers who're interested with funeral services to ensure fit between influencers and the brand.
- Engaged with 10 KOLs to build brand awareness and traffic through influencer IG photo and story postings.
- Chao Ling Group (CLG) is the FIRST company in Malaysia to use influencer marketing to promote their funeral services.
ACHIEVEMENT
- Achieved a total reach of 500k exposure.
